The New Product Marketing Strategy Essay Example | Topics and Well Written Essays - 3000 words

The New Product Marketing Strategy - Essay Example They are assembled from imported parts from various regions of the world. However, principal design works were done particularly at Sony’s research facilities in Japan. The brand name is not only used in Televisions but also on other products such mobile phones. Sony used Bravia as a brand name to emphasize the quality of their television products that were believed to have a high resolution in the market (Morrison & MacMillan 2007, p. 65). In 2014, the name Bravia evolved from being just a brand name of being a subsidiary of Sony. The mother company Sony Corporation is a Japanese multinational conglomerate corporation based in Japan (Tracy 2014, p. 49). The Corporation is a diversified business with a primary focus on the production of electronics (TV, gaming consoles, refrigerators). It is noted the Bravia has a wide range of television products and other such as accessories, mobile phones, Green TV Sony Bravia Internet T vans Video. Its television products have outstanding features which include: a full HD LED Display (1920 * 1080), X-Reality PRO Picture Engine, Motion flow XR 200, Smart TV with Built-in Wi-Fi, easy Wall mount solution as well as USB Recording and Playback (Morrison & MacMillan 2007, p. 87). The company recently launched a new Bravia TV, namely Android TV which has actually revolutionized the clients viewing experience. Android TV has enhanced pictures, beautiful design, and innovative control. This product has 4K Processor which enable it has stunning picture quality. It has inbuilt precision detail enhancer, precision mapping that let it brings out lifelike colors, as well as dynamic contrast enhancer. As in any business, the success of a particular business lies within the ability of the management to position itself strategically and so establish the products or services being offered (Cavinato & Flynn 2006, 78). Additionally, Arnold